Industrial marketing and branding : determinants of brand sensitivity on organizational buying decisions : study on the construction materials industry in Malaysia /

Industrial marketing and branding : determinants of brand sensitivity on organizational buying decisions : study on the construction materials industry in Malaysia /

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Bibliographic Details
Main Author: Hong, Kai Kuan
Format: Thesis Book
Language:English
Published: 2012.
Subjects:
Branding (Marketing).
Industrial marketing.
Product management.
Purchasing > Decision making.
Construction industry > Malaysia.
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090 |a HF1008  |b UM 2012 Hon 
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100 1 |a Hong, Kai Kuan. 
245 1 0 |a Industrial marketing and branding :  |b determinants of brand sensitivity on organizational buying decisions : study on the construction materials industry in Malaysia /  |c Hong Kai Kuan. 
260 |c 2012. 
300 |a [2] 78 [6] leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2012. 
504 |a Bibliography: leaves 74-77. 
530 |a Also issued in CD. 
650 0 |a Branding (Marketing). 
650 0 |a Industrial marketing. 
650 0 |a Product management. 
650 0 |a Purchasing  |x Decision making. 
650 0 |a Construction industry  |z Malaysia. 
710 2 |a Universiti Malaya.  |b Fakulti Perniagaan dan Perakaunan. 
856 4 1 |a http://studentsrepo.um.edu.my/id/eprint/3439 
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