Industrial marketing and branding : determinants of brand sensitivity on organizational buying decisions : study on the construction materials industry in Malaysia /

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書目詳細資料
主要作者:	Hong, Kai Kuan
格式:	Thesis 圖書
語言:	English
出版:	2012.
主題:	Branding (Marketing). Industrial marketing. Product management. Purchasing > Decision making. Construction industry > Malaysia.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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