Chinese book trade in Malaysia : a case study on the marketing strategies of Popular Book Company (M) Sdn. Bhd. /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2011.
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| Subjects: | |
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| Physical Description: | 140 leaves : ill. ; 30 cm. |
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| Bibliography: | Bibliography: leaves 126-133. |