Chinese book trade in Malaysia : a case study on the marketing strategies of Popular Book Company (M) Sdn. Bhd. /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2011.
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| LEADER | 01012cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | u863748 | ||
| 003 | SIRSI | ||
| 005 | 201209041134 | ||
| 008 | 120904s2011 my a t 000 0 eng m | ||
| 040 | |a UMM | ||
| 043 | |a a-my--- | ||
| 090 | |a Z278 |b UM 2011 Tan | ||
| 100 | 1 | |a Tan, Chui Kian. | |
| 245 | 1 | 0 | |a Chinese book trade in Malaysia : |b a case study on the marketing strategies of Popular Book Company (M) Sdn. Bhd. / |c Tan Chui Kian. |
| 260 | |c 2011. | ||
| 300 | |a 140 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.Publish.Stud.) -- Jabatan Pengajian Media, Fakulti Sastera dan Sains Sosial, Universiti Malaya, 2011. | ||
| 504 | |a Bibliography: leaves 126-133. | ||
| 650 | 0 | |a Book industries and trade |z Malaysia |x Marketing. | |
| 650 | 0 | |a Publishers and publishing |z Malaysia |x Marketing. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pengajian Media. | |
| 900 | |a AT-ZA | ||
| 596 | |a 1 | ||
| 999 | |a Z278 UM 2011 TAN |w LC |c 1 |i A515045673 |d 19/9/2018 |e 19/9/2018 |f 27/2/2013 |g 1 |l STACKS |m P01UTAMA |n 1 |r Y |s Y |t TESIS |u 25/2/2013 | ||