Comparative advertising effectiveness between English and Chinese language print advertising /

Saved in:
Bibliographic Details
Main Author: May, Lwin
Format: Thesis Book
Language:English
Published: 1989.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
LEADER 00952cam a2200277 a 4500
001 u94426
003 SIRSI
008 910626s1989 si v 00 1 eng m
035 |a AAK-3155 
040 |a UMM 
043 |a a-si--- 
090 |a HF5813  |b S55Lwi 
100 1 0 |a May, Lwin. 
245 1 0 |a Comparative advertising effectiveness between English and Chinese language print advertising /  |c by Lwin May. 
260 |c 1989. 
300 |a ix, 142 leaves :  |c 30 cm. 
500 |a Photocopy. 
502 |a Dissertation (M.B.A.) -- National University of Singapore, 1989. 
504 |a Bibliography: leaves 139-142. 
650 0 |a Advertising  |z Singapore  |x Language. 
650 0 |a English language  |x Usage. 
650 0 |a Chinese language  |x Usage. 
650 0 |a Advertising  |z Singapore  |x Comparative studies. 
948 |a 13/08/1991  |b 27/08/2002 
596 |a 1 
999 |a HF5813 S55LWI  |w LC  |c 1  |i A010706677  |d 18/11/2012  |e 18/11/2012  |l STACKS  |m P01UTAMA  |n 6  |r Y  |s Y  |t TESIS  |u 5/6/1992