Influence of Humorous Television Advertisements on Buying Decisions of University of Malaya Students /

مواد مشابهة

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  منشور في: (2014)
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  منشور في: (2008)
• Interpretations of a Malaysian television commercial : a multimodal analysis /
  بواسطة: Periasamy, Melissa Shamini
• Humour in radio advertisements /
  بواسطة: Lim, Regina Swee Kim
  منشور في: (2006)
• The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase /
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  منشور في: (2009)