A multi-dimensional genre analysis of tourism homepages and web-mediated advertorials /

A multi-dimensional genre analysis of tourism homepages and web-mediated advertorials /

Saved in:

书目详细资料
主要作者:	Cheong, Cecilia Yin Mei (Author)
格式:	Thesis 图书
语言:	English
主题:	English language > Business English. Business communication. Communication in marketing. Internet advertising > Marketing. Tourism > Marketing
在线阅读:	http://studentsrepo.um.edu.my/id/eprint/5723
标签:	添加标签没有标签, 成为第一个标记此记录!

相似书籍

A genre analysis of Iranian hotel homepages /
由: Awal, Faranak Bastami
出版: (2020)

A genre-based analysis of tourism homepages of Thailand /
由: Krairak, Daruni
出版: (2012)

Revisit moderating role of religiosity for celebrity endorsement and advertising effectiveness in tourism sector / Nor Faiz Azizan
由: Azizan, Nor Faiz
出版: (2023)

Theme and thematic progression of Malaysian higher education advertorials /
由: Nurul Amilin Abu Talib
出版: (2014)

The relative effectiveness of web advertisement (tested in the Malaysian context)
由: Liw, Ivy Cheh Chean
出版: (2000)

Analysis of web advertising influence among Malaysians /
由: Foo, Kelvin Chuan Lyi
出版: (2008)

Factors affecting visual electronic word of mouth credibility on online purchase intention
由: Khan, Shamim Ahmed
出版: (2019)

A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin
由: Mokhtarruddin, Esmady Fazudin
出版: (1999)

The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah
由: Raja Ngah, Raja Maimunah
出版: (1997)

A genre-based study of moves analysis and layout in car print advertisement /
由: Nurulain Abdullah
出版: (2014)

دور الإتصال التسويقي في المؤسسات الإقتصادية وأساليب تطويره :‏ ‏دراسة ميدانية مقارنة /‏
由: كورتل، فريد
出版: (2005)

Personality characteristics as antecedents of word of mouth in travel industry : comparison of online versus offline environment /
由: Borhani, Mina
出版: (2011)

Hotel web design for marketing purpose / Muhammad Sufian Yusof
由: Yusof, Muhammad Sufian
出版: (2008)

Internal and external factors in sharing behaviour of online video advertisements among generation Y in Selangor, Malaysia
由: Nik Mohd Zainordin, Nik Mohamad Shamim
出版: (2021)

Malaysian Tourism Marketing and Promotion a Comparative Study
由: Nair, Mohanan
出版: (1997)

The emergence of property portals for the Malaysian real estate industry : shining star or withered wasteland? /
由: Cheng, Yi
出版: (2001)

An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
由: Mat Lizah, Muhammad Reedha
出版: (2019)

A simultaneous assessment of the hierarchical models of market orientation and external environmental factors (EEFs) on the relationship between innovation orientation and concept development in chain restaurants / Mazalan Mifli
由: Mifli, Mazalan
出版: (2014)

Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman
由: Sulaiman, Masdiana
出版: (2013)

A study on the effectiveness of promotion strategy formulated by public mutual in Kota Kinabalu area / Azilinah Asin
由: Asin, Azilinah
出版: (2009)

Hotel and lodging advertisements from Malaysian group buying websites : a genre-based approach /
由: Mohd Safarizan Mohd Safian
出版: (2016)

Study on Bumiko promotional activities: Bumiko Sdn Bhd Jalan Simpang Tiga, Kuching / Arenawati Sehat Omar
由: Omar, Arenawati Sehat
出版: (2000)

Urban tourism in Tabriz, Iran : an analysis of the domestic tourism market /
由: Zeinizadeh, Habib
出版: (2017)

A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin
由: Baharuddin, Kamilah
出版: (2000)

Genre analysis of bank advertisements in local newspapers /
由: Faridah Jantan
出版: (2006)

Competitive intelligence for business : a study on facebook as a marketing strategy /
由: Musadek, Balqis Fatanah Md
出版: (2017)

Sustaining heritage tourism in Chew Jetty Penang perceptions from stakeholders /
由: Tan, Siew Poh
出版: (2017)

Feasibility study of an internet retail business in Singapore /
由: Tan, Beng Hiong
出版: (1997)

Laman web butik Radzuan Radziwill / Juriah Jalalus Shuti
由: Jalalus Shuti, Juriah
出版: (2001)

Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman
由: Razman, Asilah Hadhinah Aiman
出版: (2020)

An evaluation of the use of the internet for commerce : marketing on the world wide web /
由: Tan, Siew Luan
出版: (1996)

Analysing the dynamics of online marketing via instagram hastag using susceptible-infected-recovered model / Nur Syamimi Elias
由: Elias, Nur Syamimi
出版: (2021)

Analysing the dynamics of online advertising via instagram feed using susceptible-infected-recovered model / Nurul Natasya Che Abdul Halim
由: Abdul Halim, Nurul Natasya Che
出版: (2021)

Effects of social media influencer attributes on consumers’ attitudes and purchase intention
由: Mohamed, El Mousa Hadeel Ali
出版: (2022)

A study of inter-relationship between tourism, hotel and economic performance in Malaysia /
由: Ong, Joel Weng Hee
出版: (2014)

On the meaning of imagination : conceptualization and measurement of advertisement-evoked imagination scale /
由: Ike Janita Dewi
出版: (2002)

Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh
由: Mohd Salleh, Mohamad Shamsul Aizat
出版: (2013)

Integrated marketing system /
由: Chin, Wei Leong
出版: (2005)

Internet marketing : a case study of the automobile industry /
由: Khoo, Beng Muei
出版: (1998)

FNM E-Commerce System (FES) / Ahmad Khairi Juha
由: Juha, Ahmad Khairi
出版: (2017)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group