The impact of in-store advertising on shoppers' purchase decision : a case study /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2014
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| Subjects: | |
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| LEADER | 01168cam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | u993624 | ||
| 003 | SIRSI | ||
| 005 | 201404141652 | ||
| 008 | 140414s2014 my a t 000 0 eng m | ||
| 040 | |a UMM |e rda | ||
| 090 | |a Z278 |b UM 2014 Set | ||
| 100 | 1 | |a Setiadi, Sherly Kusuma, |e author. | |
| 245 | 1 | 4 | |a The impact of in-store advertising on shoppers' purchase decision : |b a case study / |c Sherly Kusuma Setiadi |
| 264 | 1 | |c 2014 | |
| 264 | 4 | |c 2014 | |
| 300 | |a x, 149 leaves : |b illustrations ; |c 30 cm | ||
| 502 | |b M.Publish.Stud. |c Jabatan Pengajian Media, Fakulti Sastera dan Sains Sosial, Universiti Malaya |d 2014. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Bibliography: leaves 144-149 | ||
| 650 | 0 | |a Advertising media planning. | |
| 650 | 0 | |a Advertising |x Psychological aspects | |
| 650 | 0 | |a Purchasing |x Decision making |x Psychological aspects | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pengajian Media, |e degree granting institution. | |
| 900 | |a ZA | ||
| 596 | |a 1 | ||
| 999 | |a Z278 UM 2014 SET |w LC |c 1 |i A515712261 |d 15/2/2017 |e 15/2/2017 |f 27/10/2015 |g 1 |l STACKS |m P01UTAMA |n 1 |r Y |s Y |t TESIS |u 20/10/2015 | ||