Corporate brand experience : its relationship with corporate brand atributes, corporate image, customer satisfaction and customer loyalty in an online setting /

Corporate brand experience : its relationship with corporate brand atributes, corporate image, customer satisfaction and customer loyalty in an online setting /

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书目详细资料
主要作者: Zalfa Laili Hamzah (Author)
格式: Thesis 图书
语言:English
主题:
Branding (Marketing)
Corporate image > Psychological aspects.
Business names > Psychological aspects.
Internet banking > Case studies.
Electronic commerce.
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实物特征
实物描述:xxiii, 456 leaves : illustrations ; 30 cm.
Also issued in CD.
参考书目:Bibliography: leaves 390-426

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