rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Corporate brand experience
    sub title: its relationship with corporate brand atributes, corporate image, customer satisfaction and customer loyalty in an online setting
  name:
    name part: Zalfa Laili Hamzah
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Universiti Malaya
    name part: Jabatan Pemasaran dan Sistem Maklumat,
    role:
      role term: degree granting institution.
  type of resource: text
  genre: technical report
  origin info:
    place:
      place term: my
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxiii, 456 leaves : illustrations ; 30 cm.
  note: Zalfa Laili bt Hamzah.
  note: Also issued in CD.
  note: Ph.D. Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya 2014.
  note: Bibliography: leaves 390-426
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Corporate image
    topic: Psychological aspects
  subject:
    topic: Business names
    topic: Psychological aspects
  subject:
    topic: Internet banking
    genre: Case studies
  subject:
    topic: Electronic commerce
  record info:
    record content source: UMM
    record creation date: 140421
    record change date: 201404211702
    record identifier: u994049