The influence of family communication, television viewing and peer communication on the orientation of materialism among young adult consumers /

The influence of family communication, television viewing and peer communication on the orientation of materialism among young adult consumers /

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Bibliographic Details
Main Author: Bindah, Eric Vincent (Author)
Format: Thesis Book
Language:English
Subjects:
Young consumers > Research.
Marketing research
Consumption (Economics) > Sociological aspects > Research.
Television advertising and children > Research
Online Access:http://studentsrepo.um.edu.my/id/eprint/4629
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Description
Physical Description:xix, 413 leaves : illustrations ; 30 cm
Also issued in CD.
Bibliography:Bibliography: leaves 330-370

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