The influence of family communication, television viewing and peer communication on the orientation of materialism among young adult consumers /

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Bibliographic Details
Main Author: Bindah, Eric Vincent (Author)
Format: Thesis Book
Language:English
Subjects:
Online Access:http://studentsrepo.um.edu.my/id/eprint/4629
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040 |a UMM  |d AUM  |e rda 
090 |a HD31  |b UMP 2014 Bin 
100 1 |a Bindah, Eric Vincent,  |e author. 
245 1 4 |a The influence of family communication, television viewing and peer communication on the orientation of materialism among young adult consumers /  |c Eric Vincent Bindah. 
264 1 |c 2014 
264 4 |c  2014 
300 |a xix, 413 leaves :  |b illustrations ;  |c 30 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
502 |b Ph.D  |c Fakulti Perniagaan dan Perakaunan, Universiti Malaya  |d 2014. 
504 |a Bibliography: leaves 330-370 
530 |a Also issued in CD. 
650 0 |a Young consumers  |x Research. 
650 0 |a Marketing research 
650 0 |a Consumption (Economics)  |x Sociological aspects  |x Research. 
650 0 |a Television advertising and children  |x Research 
710 2 |a Universiti Malaya.  |b Fakulti Perniagaan dan Perakaunan,  |e degree granting institution. 
856 |u http://studentsrepo.um.edu.my/id/eprint/4629 
900 |a ZA 
596 |a 1 25 
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