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Rahman (name)
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Theses Advisor:
Abd Ghani, Noor Hasmini
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1
The influence of celebrity endorsement on actual purchase behaviour with mediating role of brand equity: A study on local food brands
by
Nur Shazzana, Ahmad Shaker
Published 2015
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2
Factors effecting consumer brand relationship in the mobile Telecom industry of Bangladesh
by
Tuhin, Md. Kashedul Wahab
Published 2018
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3
The internal branding practice and brand citizenship behavior: the mediating effects of employee brand fit
by
Adamu, Lawi
Published 2018
“
... on the relationship between internal branding practices
namely
brand leadership, brand reward, brand training...
”
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Institution
Universiti Utara Malaysia
3
Collection
UUM ETD
3
Author
Adamu, Lawi
1
Nur Shazzana, Ahmad Shaker
1
Tuhin, Md. Kashedul Wahab
1
Theses Advisor
Abd Ghani, Noor Hasmini
Abdul Rahman, Maria
1
Granting Institution
Universiti Utara Malaysia
3
Language
eng
3
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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