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Theses Advisor:
Abd. Ghani, Noor Hasmini
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Theses Advisor:
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The role of customer relationship management, service quality and innovation as sources of brand equity development
by
Shriedeh, Fayez Bassam Fayez
Published 2018
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The effect of strategic factors and the role of relationship quality as mediator on brand equity of automotive industry
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Hanaysha, Jalal R. M
Published 2015
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Institution
Universiti Utara Malaysia
2
Collection
UUM ETD
2
Author
Hanaysha, Jalal R. M
1
Shriedeh, Fayez Bassam Fayez
1
Theses Advisor
Abd. Ghani, Noor Hasmini
Abdullah, Haim Hilman
1
Granting Institution
Universiti Utara Malaysia
2
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eng
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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