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  1. 1
    The effect of consumer's need for uniqueness and emotional experience on brand pride: The mediating role of electronic word-of-mouth
    by Arshad, Sana
    Published 2023
    “... through simplicity and originality. This study investigates the effect of consumer’s need for uniqueness...”
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  2. 2
    The determinants of knowledge sharing among bank employees and its effect on bank services innovation
    by Ibrahim, Muhammad Bello
    Published 2020
    “... significant and supported. The unique findings of this thesis aside achieving its set objectives, is linking...”
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