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Theses Advisor:
Abdullah, Iskandar
Collection:
PSAS Institutional Repository
Granting Institution:
Universiti Putra Malaysia
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Theses Advisor:
Abdullah, Iskandar
Collection:
PSAS Institutional Repository
Granting Institution:
Universiti Putra Malaysia
Search Results - "Advertising"
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"Advertising"
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1
A case study on matrix advertising
by
Mei-Li, Marilyn Teoh
Published 1999
Subjects:
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Advertising
...
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2
Brand recall as indication of television advertising effectiveness
by
Mohd Miharbi, Maldia Syela
Published 2001
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Advertising
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3
The relative effectiveness of web advertisement (tested in the Malaysian context)
by
Liw, Ivy Cheh Chean
Published 2000
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Advertising
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4
Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
by
Chong, Yee Lee
Published 2000
Subjects:
“
...
Advertising
- Moral and ethical aspects...
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5
Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
by
Yee, Han How
Published 1999
Subjects:
“
...
Advertising
- Malaysia...
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Institution
Universiti Putra Malaysia
5
Collection
PSAS Institutional Repository
Author
Chong, Yee Lee
1
Liw, Ivy Cheh Chean
1
Mei-Li, Marilyn Teoh
1
Mohd Miharbi, Maldia Syela
1
Yee, Han How
1
Theses Advisor
Abdullah, Iskandar
Granting Institution
Universiti Putra Malaysia
Language
English
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