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Theses Advisor:
Adam, Mohamad Zainol Abidin
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Factors influencing consumers' attitude towards online advertising
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Tey, Hwa Jiun
Published 2016
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How loyal are you? Factors influencing consumer brand loyalty
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Siti Noor Aishah, Mohd Sidik
Published 2014
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Institution
Universiti Utara Malaysia
2
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UUM ETD
2
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Siti Noor Aishah, Mohd Sidik
1
Tey, Hwa Jiun
1
Theses Advisor
Adam, Mohamad Zainol Abidin
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Universiti Utara Malaysia
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eng
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