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  1. 1
    Factors influencing consumers' attitude towards online advertising
    by Tey, Hwa Jiun
    Published 2016
    “...Consumers’ attitude is the most important attribute that determines the success of any online...”
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  2. 2
    How loyal are you? Factors influencing consumer brand loyalty
    by Siti Noor Aishah, Mohd Sidik
    Published 2014
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