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Relationship quality, service quality on Internet advertising effectiveness : knowledge management as a moderator
by
Kiew, Leck Min
Published 2017
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Institution
Universiti Utara Malaysia
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UUM ETD
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Kiew, Leck Min
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Theses Advisor
Cheng, Wei Hin
Ku Ishak, Awanis
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Universiti Utara Malaysia
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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