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  1. 1
    Basic, Excitement and Performance Factor of Customer Satisfaction in Malaysian Banks
    by Lye, Kim Soon
    Published 2012
    “... assumed a linear relationship whereby performance of some service or product attributes may directly...”
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  2. 2
    Relationship Between Internal Branding Practices, Brand Commitment and Employees' Brand Citizenship Behavior
    by Hasnizam, Shaari
    Published 2012
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