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The effectiveness of the contents of print advertisements in inducing recall
by
Tan, Su Wei
Published 2001
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Institution
Universiti Putra Malaysia
1
Collection
PSAS Institutional Repository
1
Author
Tan, Su Wei
1
Theses Advisor
Iskandar
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Universiti Putra Malaysia
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English
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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