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Theses Advisor:
Kasim, Azilah
Author:
Alfandi, Ashraf Mohammad Teehi
Language:
eng
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Theses Advisor:
Kasim, Azilah
Author:
Alfandi, Ashraf Mohammad Teehi
Language:
eng
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The Effects of Marketing Communications on Malaysia's Consumer Based Brand Equity and Intention to Visit Among Potential Tourists from Gulf Countries: The Case of Jeddah and Dubai
by
Alfandi, Ashraf Mohammad Teehi
Published 2011
Subjects:
“
...HF5001-6182
Business
...
”
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Institution
Universiti Utara Malaysia
1
Collection
UUM ETD
1
Author
Alfandi, Ashraf Mohammad Teehi
Theses Advisor
Kasim, Azilah
Granting Institution
Universiti Utara Malaysia
1
Language
eng
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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