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Theses Advisor:
Md. Salleh, Salniza
AND
Mohd. Mokhtar, Sany Sanuri
Institution:
Universiti Utara Malaysia
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Theses Advisor:
Md. Salleh, Salniza
AND
Mohd. Mokhtar, Sany Sanuri
Institution:
Universiti Utara Malaysia
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Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
by
Farhat, Kashif
Published 2020
“
... from the automobile customers in Karachi,
Lahore
and Islamabad, the PLS path modeling analysis revealed...
”
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Institution
Universiti Utara Malaysia
Collection
UUM ETD
1
Author
Farhat, Kashif
1
Theses Advisor
Md. Salleh, Salniza
Mohd. Mokhtar, Sany Sanuri
Granting Institution
Universiti Utara Malaysia
1
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eng
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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