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Theses Advisor:
Md. Salleh, Salniza
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Determinants of brand loyalty in public higher education institutions in Malaysia: The mediating role of emotional brand attachment
by
Mona Fairuz, Ramli
Published 2016
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Strategi pengurusan jenama telekomunikasi bimbit prabayar dalam persekitaran akademik Indonesia
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Mariyudi,
Published 2016
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The direct and indirect influence of brand image, brand experience, and brand personality on brand loyalty
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Mabkhot, Hashed Ahmad Nasser
Published 2016
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The direct and indirect effects of brand trust on attitudinal and behavioral loyalty toward SME brands in Klang Valley restaurant sector
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Ong, Chuan Huat
Published 2016
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Integrated marketing communication capability: an investigation in the consumer market of Pakistan
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Ahmad, Ayaz
Published 2019
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Institution
Universiti Utara Malaysia
5
Collection
UUM ETD
5
Author
Ahmad, Ayaz
1
Mabkhot, Hashed Ahmad Nasser
1
Mariyudi, ,
1
Mona Fairuz, Ramli
1
Ong, Chuan Huat
1
Theses Advisor
Md. Salleh, Salniza
Hussin, Zolkafli
1
Othman, Abdul Rahim
1
Perumal, Selvan
1
Shaari, Hasnizam
1
Yusoff, Rushami Zien
1
Granting Institution
Universiti Utara Malaysia
5
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eng
5
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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