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  1. 1
    Strategic innovation, customer relationship management and the performance of SMEs' in Yemen: the moderating role of intellectual capital
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  2. 2
    Relationship marketing dynamics and customer loyalty in higher education sector
    by Mujtaba, Abu Bakar Muhammad
    Published 2015
    “... upon social exchange and social learning theories, this study examines the moderating effect of long...”
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  3. 3
    Influence of service quality, university image, the mediating effect of organizational commitment relationship marketing and adoption of technology innovation loyalty in Nigeria
    by Usman, Umar
    Published 2017
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  4. 4
    The influence of after-sales service quality, relationship quality and alternative attractiveness on customer loyalty of Malaysian national carmakers
    by Zainil Hanim, Saidin
    Published 2017
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  5. 5
    Synergistic effect of responsive, proactive market orientation and organization culture and its impact on hotel overall business performance in Thailand
    by Nuansate, Sittichai
    Published 2016
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