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  1. 1
    Influence of service quality, university image, the mediating effect of organizational commitment relationship marketing and adoption of technology innovation loyalty in Nigeria
    by Usman, Umar
    Published 2017
    “... been established between service quality, university image, commitment, trust and student loyalty...”
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  2. 2
    Influence of Service Quality, Corporate Image, Perceived Value, Switching Costs and Culture on Customer Behavioural Responses in the Nigerian Banks
    by Maiyaki, Ahmed Audu
    Published 2012
    “... their services appropriately in such a way that customers perceive greater benefits than the sacrifices they made...”
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  3. 3
    Relationship marketing dynamics and customer loyalty in higher education sector
    by Mujtaba, Abu Bakar Muhammad
    Published 2015
    “... and validating a customer loyalty model based on relationship marketing for the higher education sector. Drawing...”
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  4. 4
    Strategic innovation, customer relationship management and the performance of SMEs' in Yemen: the moderating role of intellectual capital
    “... capital (IC), strategic innovation (SI) and customer relationship management (CRM) in relation...”
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  5. 5
    Quality management systems, employee satisfaction and motivational factors influence on employee performance in private higher education institutions in Malaysia
    by Norreha, Norreha Othman
    Published 2019
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