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  1. 1
    Intention and adoption of mobile coupon among mobile phone users in Klang Valley
    by Chong, Kok Wai
    Published 2014
    “...The arrival of mobile marketing communication has created a new method of sales promotion...”
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  2. 2
    Consumer behavioural intention and consumption towards functional food in Malaysia
    by Hayatul Safrah, Salleh
    Published 2014
    “... delivered rich insights for the marketers and manufacturers of the functional food industry in formulating...”
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