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  1. 1
    Determinants of customer loyalty in cellular service sector of Pakistan: mediating and moderating effects
    by Tariq, Beenish
    Published 2018
    “...The customer loyalty has become essential for survival and success of cellular service providers...”
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  2. 2
    Determinants of loyalty and the effect of switching cost towards mobile telecommunication service providers in Malaysia
    “... plaguing the mobile telecommunication industry, namely fluctuating revenue despite growth in the number...”
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  3. 3
    Corporate image determinants and the role of attitudes in direct selling companies
    by Rattanaphan, Prasit
    Published 2014
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