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  1. 1
    Determinants of customer loyalty in cellular service sector of Pakistan: mediating and moderating effects
    by Tariq, Beenish
    Published 2018
    “... with the saturation and maturity of the cellular service sector of Pakistan. This research focuses on the direct...”
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  2. 2
    Determinants of loyalty and the effect of switching cost towards mobile telecommunication service providers in Malaysia
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