Showing 1 - 20 results of 20 for search '"Theory"', query time: 0.07s Refine Results
  1. 1
    Brand supportive behaviour among insurance agents in the northern region of Malaysia
    by Adilah, Othman
    Published 2021
    “... based on existing literature to test the relationship among these variables. The Social Exchange Theory...”
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  2. 2
    Determinants of donor behavioral intention among UUM alumni
    by Phoon, Lee Yong
    Published 2017
    “... on the extended theory of planned behaviour model which included religiosity, was distributed to the alumni...”
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  3. 3
    Determinants of continuous intention to use online food delivery apps among generation y and z
    by Muhamad Irham, Ibrahim
    Published 2020
    “... sustainability. Grounded by UTAUT theory and inclusive of trust in the recent model, this study attempts...”
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  4. 4
    Consumer green purchase behaviour among millennial generation
    by Nurul Amanina, Abdul Basir
    Published 2018
    “... by integrating the Theory of Planned Behaviour as research framework. The research model was adapted and modified...”
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  5. 5
    Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)
    by Siti Nadia, Sheikh Abdul Hamid
    Published 2018
    “... brands among Generation Y consumers’ in Malaysia by integrating the theory of planned behaviour (TPB...”
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  6. 6
    Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan
    by Nor Aziza, Abdul Aziz
    Published 2016
    “.... This indicates the formation of a research framework which is underpinned by the Theory of Marketing Ethics...”
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  7. 7
    Determinants of brand sabotage among railways consumer in Pakistan
    by Qasim, Saba
    Published 2021
    “... response theory to fill the gap between branding practices and consumer brand sabotage. The consumer data...”
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  8. 8
    Determinants of customer citizenship behaviour in Pakistan aviation sector of Pakistan
    by Raza, Mohsin
    Published 2020
    “... the adoption of CCB. The study was based on the stimulus organism response theory (SOR) to fill the gap...”
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  9. 9
    Determinants of halal cosmetics purchase intention among millennials
    by Norhazliza, Mohd Hazim
    Published 2020
    “... relationship towards Halal cosmetics purchase intention among millennials in Malaysia by using the theory...”
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  10. 10
    Employer branding practices impact on employee brand loyalty in private higher education institutions in Pakistan: the mediating role of employee engagement
    by Ilyas, Muhammad Awais
    Published 2019
    “... engagement on the initial relationship. Based on psychological contract theory, the offerings (economic...”
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  11. 11
    Intention to use mobile coupon among millennials consumer in UUM
    by Iskandar, Ab Jaafar
    Published 2018
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  12. 12
    The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty
    by Roslizawati, Ahmad
    Published 2018
    “... was developed based on the Situational Crisis Communication Theory and the Reciprocity Theory. Personally...”
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  13. 13
    Intention to patronage muslim friendly hotel among millennials in northern region of Malaysia
    by Nursyahindah, Azhaar
    Published 2020
    “... by using Theory of Planned Behavior (TPB). The independent variables of this study comprise the attitude...”
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  14. 14
    Customer citizenship behaviour (CCB) among automobile online brand communities in Malaysia
    by Siti Noor Aishah, Mohd Sidik
    Published 2019
    “... literature to test the relationship among these variables. Social Exchange Theory and Brand Resonance Model...”
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  15. 15
    The mediating role of innovation in the relationship between market orientation and university performance in Pakistan
    by Khuwaja, Faiz Muhammad
    Published 2017
    “.... In the light of resource-based theory (RBT), as well as organizational-learning theory (OLT), literature...”
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  16. 16
    Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia
    by Tan, Yew Kuan
    Published 2015
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  17. 17
    Factors influence customer loyalty in hotel industry
    by Yan, Zhang
    Published 2015
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  18. 18
    A study on brand loyalty : empirical evidence from the mobile phone market in Malaysia
    by Linda, Seduram
    Published 2017
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  19. 19
    The direct and indirect influence of brand image, brand experience, and brand personality on brand loyalty
    by Mabkhot, Hashed Ahmad Nasser
    Published 2016
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  20. 20
    Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
    by Noor Hasaniyati, Mohd Rejab
    Published 2018
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