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  1. 1
    The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty
    by Roslizawati, Ahmad
    Published 2018
    “... the relationship between brand crisis response strategy, namely primary crisis response strategy, secondary crisis...”
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  2. 2
    The direct and indirect influence of brand image, brand experience, and brand personality on brand loyalty
    by Mabkhot, Hashed Ahmad Nasser
    Published 2016
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