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Community Communications Department
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1
Determinants of donor behavioral intention among UUM alumni
by
Phoon, Lee Yong
Published 2017
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2
Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)
by
Siti Nadia, Sheikh Abdul Hamid
Published 2018
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A study on brand loyalty : empirical evidence from the mobile phone market in Malaysia
by
Linda, Seduram
Published 2017
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4
Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
by
Noor Hasaniyati, Mohd Rejab
Published 2018
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5
The direct and indirect influence of brand image, brand experience, and brand personality on brand loyalty
by
Mabkhot, Hashed Ahmad Nasser
Published 2016
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Institution
Universiti Utara Malaysia
5
Collection
UUM ETD
5
Author
Linda, Seduram
1
Mabkhot, Hashed Ahmad Nasser
1
Noor Hasaniyati, Mohd Rejab
1
Phoon, Lee Yong
1
Siti Nadia, Sheikh Abdul Hamid
1
Theses Advisor
Shaari, Hasnizam
Md. Salleh, Salniza
1
Perumal, Selvan
1
Granting Institution
Universiti Utara Malaysia
5
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eng
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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