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1by Adilah, Othman“... based on existing literature to test the relationship among these variables. The Social Exchange Theory...”
Published 2021
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2by Phoon, Lee Yong“... on the extended theory of planned behaviour model which included religiosity, was distributed to the alumni...”
Published 2017
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3by Muhamad Irham, Ibrahim“... sustainability. Grounded by UTAUT theory and inclusive of trust in the recent model, this study attempts...”
Published 2020
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4by Nurul Amanina, Abdul Basir“... by integrating the Theory of Planned Behaviour as research framework. The research model was adapted and modified...”
Published 2018
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5by Siti Nadia, Sheikh Abdul Hamid“... brands among Generation Y consumers’ in Malaysia by integrating the theory of planned behaviour (TPB...”
Published 2018
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6by Nor Aziza, Abdul Aziz“.... This indicates the formation of a research framework which is underpinned by the Theory of Marketing Ethics...”
Published 2016
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7by Qasim, Saba“... response theory to fill the gap between branding practices and consumer brand sabotage. The consumer data...”
Published 2021
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8by Raza, Mohsin“... the adoption of CCB. The study was based on the stimulus organism response theory (SOR) to fill the gap...”
Published 2020
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9by Norhazliza, Mohd Hazim“... relationship towards Halal cosmetics purchase intention among millennials in Malaysia by using the theory...”
Published 2020
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10by Ilyas, Muhammad Awais“... engagement on the initial relationship. Based on psychological contract theory, the offerings (economic...”
Published 2019
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11by Iskandar, Ab Jaafar“... between performance expectancy and effort expectancy. Both theoretical and practical contributions...”
Published 2018
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12by Roslizawati, Ahmad“... was developed based on the Situational Crisis Communication Theory and the Reciprocity Theory. Personally...”
Published 2018
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13by Nursyahindah, Azhaar“... by using Theory of Planned Behavior (TPB). The independent variables of this study comprise the attitude...”
Published 2020
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14by Siti Noor Aishah, Mohd Sidik“... literature to test the relationship among these variables. Social Exchange Theory and Brand Resonance Model...”
Published 2019
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15by Khuwaja, Faiz Muhammad“.... In the light of resource-based theory (RBT), as well as organizational-learning theory (OLT), literature...”
Published 2017
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19by Mabkhot, Hashed Ahmad Nasser“... loyalty. Based on a theoretical consideration, a model was proposed and 17 hypotheses were formulated...”
Published 2016
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