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Theses Advisor:
Shiratuddin, Norshuhada
Author:
Azizah, Che Omar
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Theses Advisor:
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Conceptual design model of interactive television advertising: towards influencing impulse purchase tendency
by
Azizah, Che Omar
Published 2016
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Institution
Universiti Utara Malaysia
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UUM ETD
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Azizah, Che Omar
Theses Advisor
Sarif, Siti Mahfuzah
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Shiratuddin, Norshuhada
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Universiti Utara Malaysia
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