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2by Ong, Chuan Huat“... strategies (namely, brand experience and brand personality) on customer’s loyalty (namely, attitudinal...”
Published 2016
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3by Rohaizah, Saad“..., this study attempts to revisit these issues and analyse them using the Rasch Measurement Model. The data were...”
Published 2012
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5by Firdaus, Firman Shakti“... leadership theories have not explicitly focused on issues in quality management. This study attempts...”
Published 2012
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7by Alharbi, Mohammad Faleh“... management approach that is suitable to the existing organizational culture or they may attempt to modify...”
Published 2012
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12by Sri Sarah Maznah, Mohd Salleh“..., attained results provided further explanations to the current literature and empirically extended the Upper...”
Published 2017
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15by Abdelkarim, Mohamed Abdallatif Abu Auf“... in the market. Finally, this research attempts to enrich marketing literature by providing empirical evidence...”
Published 2017
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