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Aravindan Kalisri Logeswaran, Velachamy
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Determinants of loyalty and the effect of switching cost towards mobile telecommunication service providers in Malaysia
by
Aravindan Kalisri Logeswaran, Velachamy
Published 2015
“
...
affirmed
service quality as the key component of customer loyalty and switching cost; likewise...
”
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Institution
Universiti Utara Malaysia
1
Collection
UUM ETD
1
Author
Aravindan Kalisri Logeswaran, Velachamy
Theses Advisor
Nik Mat, Nik Kamariah
1
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Universiti Utara Malaysia
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eng
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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