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Cheah, Lee Suan
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The relationship between trustworthiness, congruence, likeability, and advertisement of celebrity endorsement in social media towards consumer purchasing intention
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Cheah, Lee Suan
Published 2022
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Universiti Utara Malaysia
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UUM ETD
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Cheah, Lee Suan
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Md Said, Nor Pujawati
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Universiti Utara Malaysia
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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