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Hong, Kai Kuan
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Author:
Hong, Kai Kuan
Collection:
Catalog
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English
Suggested Topics:
4 filters
Branding (Marketing)
AND
Construction industry
AND
Decision making
AND
Industrial marketing
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Industrial marketing and branding : determinants of brand sensitivity on organizational buying decisions : study on the construction materials industry in Malaysia /
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Hong, Kai Kuan
Published 2012
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Institution
Universiti Malaya
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Author
Hong, Kai Kuan
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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