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A framework for evaluating viral marketing effectiveness using social media
by
Md. Dawot, Nur Intan
Published 2015
“
... been applied by online retailers (SME) on three different sites of
Facebook
which are FB Profile, FB...
”
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Institution
Universiti Teknologi Malaysia
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Md. Dawot, Nur Intan
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Universiti Teknologi Malaysia, Faculty of Computing
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