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The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chines...
by
Samshul Amry, Abdul Latif
Published 2016
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Universiti Utara Malaysia
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UUM ETD
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Samshul Amry, Abdul Latif
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Abdul Malek, Marlin Marissa Malek
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Abdul Talib, Asmat Nizam
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Universiti Utara Malaysia
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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