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Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands /
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Lew, Bel Lee Peng
Published 2010
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The impact of in-store advertising on shoppers' purchase decision : a case study /
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Setiadi, Sherly Kusuma
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Influence of Humorous Television Advertisements on Buying Decisions of University of Malaya Students /
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Habibi, Anoosha
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Habibi, Anoosha
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