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The marketing strategy of branded prescription drugs in the light of generic drug development : a case study /
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Selvamahesan K. Selvarajah
Published 1993
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New product adoption : a case study of general practioners in Malaysia /
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Lee, Hui Chuen
Published 1998
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Niche market and customer analysis for the introduction of a potential new pharmaceutical product in peninsular Malaysia /
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Jeyalakshmi Rajan
Published 2002
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Institution
Universiti Malaya
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Collection
Catalog
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Jeyalakshmi Rajan
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Lee, Hui Chuen
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Selvamahesan K. Selvarajah
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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