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The effects of identification, engagement, perceived innovativeness and co-creation towards brand equity of bumiputera SME retailers and supporting agency /
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Ahmad Sabri Kassim
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Institution
Universiti Kebangsaan Malaysia
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Catalog
Author
Ahmad Sabri Kassim
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English
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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