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  1. 1
    Gender influence on local advertisements of mobile phone service providers /
    by Choong, Yin Lai
    Published 2009
    Subjects: “...Sex role in advertising....”
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    Thesis Book
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  2. 2
    The effect of word of mouth on handphone switching /
    by On, Boon Seng
    Published 2009
    Subjects: “...Word-of-mouth advertising....”
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    Thesis Book
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