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  1. 1
    The impact of in-store advertising on shoppers' purchase decision : a case study /
    by Setiadi, Sherly Kusuma
    Published 2014
    Subjects: “...Advertising media planning....”
    Thesis Book
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  2. 2
    Influence of Humorous Television Advertisements on Buying Decisions of University of Malaya Students /
    by Habibi, Anoosha
    Published 2013
    Subjects: “...Wit and humor in advertising Psychological aspects....”
    Thesis Book
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