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  1. 1
    Niche market and customer analysis for the introduction of a potential new pharmaceutical product in peninsular Malaysia /
    by Jeyalakshmi Rajan
    Published 2002
    Subjects: “...Pharmaceutical industry Malaysia....”
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    Thesis Book
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  2. 2
    New product adoption : a case study of general practioners in Malaysia /
    by Lee, Hui Chuen
    Published 1998
    Subjects: “...Pharmaceutical industry Malaysia Marketing...”
    Thesis Book
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