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Institution:
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Institution:
Universiti Putra Malaysia
Search Results - "Branding (Marketing)"
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"Branding (Marketing)"
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1
Effects of social media influencer attributes on consumers’ attitudes and purchase intention
by
Mohamed, El Mousa Hadeel Ali
Published 2022
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Branding
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2
Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
by
Zahari, Nurfareena
Published 2019
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3
The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
by
Phang, Ing
Published 2001
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Branding
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4
Brand loyalty on sport shoes purchase : a Malaysian perspective
by
Chong, Justin
Published 2000
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Brand
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Marketing
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Institution
Universiti Putra Malaysia
Collection
PSAS Institutional Repository
Author
Chong, Justin
1
Mohamed, El Mousa Hadeel Ali
1
Phang, Ing
1
Zahari, Nurfareena
1
Theses Advisor
Abd Hamid, Abu Bakar
1
Abdullah, Iskandar
1
Bojei, Jamil
1
Wong, Foong Yee
1
Granting Institution
Universiti Putra Malaysia
4
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English
4
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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