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1by Balasubramaniam, Sangeetha“... the relationship between the variables. This research conducted on the domestic Air Asia passengers at Sultan...”
Published 2010
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2by Wong, Chiet Bing“... found that the five determinant factors of website quality for AirAsia were information content...”
Published 2014
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3by Tan, Lay Yen“... include Internet (Trip Advisor, Groupon and Air Asia) and friends’ recommendations. Therefore, this study...”
Published 2015
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Thesis