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Malaysia
Granting Institution:
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Advertising
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Psychological aspects
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Malaysian attitude towards standardisation versus adaptation : a study of print advertisements /
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Keng, Siew Li
Published 2010
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The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase /
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Noorlin Azwin Izahar
Published 2009
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A critical discourse analysis of the construction of the ideal woman's body image in print advertisements /
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Tan, Pauline Ching Lin
Published 2010
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Sikap dan persepsi masyarakat terhadap risalah periklanan /
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Marziana Muhamad
Published 2002
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Examining the relationship between demographic variables, personal values and attitudes towards various aspects of advertising : a comparative study between Vietnamese and Malaysia...
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Nguyen, Thai Hang
Published 2008
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Institution
Universiti Malaya
5
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5
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Keng, Siew Li
1
Marziana Muhamad
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Nguyen, Thai Hang
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Noorlin Azwin Izahar
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Tan, Pauline Ching Lin
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