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  1. 1
    Marketing plan for a new product launch : a case study of Kao Malaysia /
    by Wong, Tien Cheong
    Published 1997
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    Thesis Book
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  2. 2
    Feasibility study on the introduction of a new brand of industrial filter into the Malaysian market /
    by Quek, Suan Fuan
    Published 1992
    Thesis Book
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  3. 3
    Successful product launch strategies : a comparison between sequential and simultaneous product rollouts /
    by Nik Mohd. Hazrul Nik Hashim
    Published 2009
    Thesis Book
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  4. 4
    New product adoption : a case study of general practioners in Malaysia /
    by Lee, Hui Chuen
    Published 1998
    Thesis Book
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  5. 5
    Niche market and customer analysis for the introduction of a potential new pharmaceutical product in peninsular Malaysia /
    by Jeyalakshmi Rajan
    Published 2002
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